At Papakyrikos Therapy & Performance Inc. Olivia Papakyrikos, MA, LMHC, dedicates her career to supporting athletes and high-performing individuals in overcoming mental obstacles and achieving their best in sport and life. Papakyrikos Therapy & Performance Inc. faces challenges surrounding brand awareness and social media presence. In collaboration with PRLab, the client would like to improve the overall digital presence of Papakyrikos Therapy & Performance Inc. In addition, PRLab is working on updating and enhancing the client’s website and securing speaking engagements to gain additional exposure for Papakyrikos Therapy & Performance Inc.
P R F O C U S
PRLab helped Papakyrikos Therapy & Performance Inc. address the following:
Crafting a brand kit with templates to maintain visual consistency and cohesion.
Enhancing the website's design to align with a cohesive brand identity.
Developing a social media calendar to ensure consistent posting across
platforms.
Creating a media list for outreach to relevant publications.
Securing speaking opportunities to showcase the client’s expertise.
WEBSITE REDESIGN
WEBSITE REDESIGN
Modern. Simple. Clean.
POST ENGAGEMENT
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Increase from 85.1% - 119% engagement rates
+39.8% in the past 70 days
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Increase from 8 - 102 engagements
+10,100% in the past 70 days
Social Media Calendar + Tracker
To boost engagement…
Blogs written by me continue to be posted on LinkedIn .
Media list of 90+ contacts that include:
Professionals in the industry
Speaking engagement opportunities
University contacts
Podcasts
Press/journalists
Over 20 personalized media pitches were sent to various contacts.
Secured two
media placements, including….
Key Accomplishments
Key accomplishments we have successfully achieved:
25% increase in social media following and overall engagement as measured by likes, comments, and followers.
Successfully crafted a new brand kit for the client with templates to maintain visual consistency and cohesion.
Enhanced the website's design to align with a cohesive brand identity.
Developed an in-depth social media calendar to ensure consistent posting across social media platforms.
Created a detailed media list for outreach to relevant healthcare and wellness publications.
Secured a speaking opportunity with BU in the Morning to showcase the client’s expertise.