I've always been pulled in two directions, toward health and wellness on one side and creative work on the other, and the best decision I ever made was refusing to pick just one.

Today I get to do both. As a Digital Engagement Specialist at CUCS, a New York nonprofit working in housing and homelessness, I run our digital presence across four platforms: building campaign strategy for everything from our annual gala to a summer heat safety series, writing the content itself, and then digging into the analytics and competitor benchmarking to understand what actually reached people. Before CUCS, I handled global social media at the Cambridge Innovation Center and health and pharma media relations at an agency in Sydney, which is where I first learned how carefully health messaging has to be handled.

The health side started at Boston University, where I studied Health Science with a minor in Public Relations, the combination that made all of this possible in the first place. I'm now finishing my M.A. in Bioethics at NYU, focused on patient autonomy, informed consent, and what people are truly owed when they're asked to make a decision about their own care. That work has changed how I think about health marketing. Reaching someone is only half of it. The other half is whether they understood what you told them well enough to act on it.

That's the intersection I'm excited to keep building in: digital marketing in healthcare, where both halves are the job.